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Frank & Else, is a boutique brand architecture consultancy which helps by fusing strategic thinking, on-trend design, digital insights and physical events. Led by Vanessa Ronan-Pearce who has over 15 years’ experience working with global thought leaders, influencers and entrepreneurs and has a passion for the human connections behind business. 

F&E is a specialist agency that drives brand value, raises glocal awareness and grows revenue by understanding the impact of socio economic patterns, behaviour and market trends. F&E has a proven track record in large scale project delivery, product development, C-Suite negotiation and establishing profitable partnerships.


Vanessa Ronan-Pearce

Founder & Managing Director

Vanessa is MD of Frank & Else and an architect of innovation.

Vanessa is a commercially minded brand evangelist with a passion for the human connections behind business, with over 15 years’ experience working with global thought leaders, influencers and entrepreneurs. 

Growing up she was surrounded by creativity, music, dance and family businesses. She learned early that she is motivated by constantly learning, staying up-to-date with technology, innovation and trends, working with people who inspire her, are authentic, and are ready to accelerate themselves and their business. 


Vanessa has consulted to many well-known brands, including FinTech Australia, Fairfax, Stone & Chalk, CeBit, George P Johnson, Morgan Stanley. She headed up production on events and brand activations for Tesla, Adobe, Visa, HIA, Engineers Australia, Standards Australia, St George, BHP, ANZ and JP Morgan.


Recently Vanessa was recognised as one of the Top 100 Women in Fintech 2018 (Lattice80), and named as a Finalist in the Women in Finance Awards 2018 (FinTech Leader).


Other awards, judging, mentoring and board posts:

► Partner Engagement Advisor, Antler Australia

► Judge for the 2019 Quesnay Female Founders in InsurTech Awards (USA)

► Judge for the 2018 Quesnay Female Founders in InsurTech Awards (USA)
► SPARK Festival - Fintech Track Lead 2018
► Finalist in Women in Financial Services Awards 2017 (Marketing + Communications)
► Judge for the 2017 Quesnay Female Founders in FinTech Awards (USA)
► Selection Committee OFW Rare Birds 100 Scholarships
► Mentor on the Rare Birds program
► Strategic Advisor, Creative Caring


Ready to for impact? Get in touch!

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M: +61 448 188 446


York St Sydney

NSW 2087

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